ZOY is a contemporary women’s clothing brand that blends elegance, versatility, and sustainability. Based in Kuwait, ZOY creates timeless designs inspired by the principles of slow fashion. We prioritize quality over quantity, crafting pieces that celebrate individuality and transcend trends.

Our collections transition effortlessly from day to evening, empowering women to express their unique style with confidence and sophistication.

ZOY was born from a simple yet powerful dream: to create casual chic clothing for every woman — designed for all shapes and sizes, including plus sizes — honoring beauty in every form.

At ZOY, we believe in conscious, slow fashion: thoughtful designs crafted with care, made to last beyond seasons, and designed to inspire confidence, radiance, and self-expression.

As a family-run brand, we value trust and pay attention to every detail. Because we believe every woman، no matter her size, deserves to shine like the bright star within her.

 

Our Mission

Our mission is to create elegant clothing that transitions smoothly from day to evening, blending modern designs with sustainable craftsmanship. We aim to empower women to shine as the best version of themselves while remaining committed to authenticity, quality, and responsible fashion.

 

ZOY is more than a fashion brand — it’s a celebration of individuality.

 We design for every shape, every story, and every moment.